5 Easy Ways To Promote Your Health and Wellness Program

If employees don’t know about your wellness initiatives, it does no one any good. Is your workplace wellness program attracting the level of employee participation that you’d like? If not, your problem might not be your program but your promotion.

In the article, The Right Ingredients Brew Wellness Program Success, Grokker CEO Lorna Borenstein tells SHRM’s Stephen Miller that when it comes to promoting their wellness programs, companies must think of their employees as prospective clients. To have a successful wellness program, these employees must be convinced to participate.

Wellness Program Promotion In Practice

Communicating the benefits and availability of the company’s wellness initiatives is an ongoing effort. If you aren’t continually communicating with the workforce, they aren’t going to know about your programs.

So how do to ensure that your well-being programs are well promoted? You’ll find some of the helpful tips below.

1) Include Communications In Your Planning

Cooperation and teamwork. Overhead shot of young businesspeople discussing plans, analyzing financia

Communicating the existence of your wellness program and individual events or initiatives shouldn’t be an afterthought. Your strategy for getting the word out should be an integral part of the planning process. You should always prepare a communication strategy that includes the identification of various groups of employees you want to reach and the channels and resources you’ll use to reach them.

2) Be Intentional And Consistent In Your Communications

man reading emails

Through evaluation of your wellness program communications, you might realize that employees sometimes can feel overwhelmed with email announcements about single events. If this occurs simply, cut down on the noise while improving the delivery of useful information by creating a well-being newsletter. Consistently use the newsletter to keep employees up to date on what well-being initiatives and events are taking place. You can also rebrand the well-being program, giving it a recognizable logo for use within the organization.

3) Target Your Audience

For many organizations, communication via email is the best, most cost-effective means of communication. However, depending on the industry some companies with employees serve in many different roles around the country or even the world, relying on email alone means that not everyone will get the message. Employees working on retail sales floors, in the mechanic shop, or on the manufacturing line don’t regularly access their computers.

Target marketing campaign

To increase participation in your workplace wellness program, you need to select communication methods that are appropriate for these populations, too. This means talk to your employees, managers, and team members to uncover the best methods for targeting each of your audiences.

4) Use Multiple Channels

Marketing thrives on repetition. But repeating the same message using the same channel can get pretty boring and your audience may quickly tune you out. Plus, as I mentioned previously, using a single channel for communication risks missing the mark with some of your audiences.

For example, new employees can be introduced to the wellness program via a special section included in your employee handbook. Strategically located signs and posters can also be a part of your communication strategy. You can use print and emailed newsletters to share well-being initiatives and news, too. An internal social media platform, benefits website, and podcasts are also great ways to communicate your message.

Don’t rule out the use of direct conversations or direct mail for your workforce either. Remember that every company and its employees are different and have different needs.

5) Review And Reiterate

When it comes to engaging your workforce, if at first, you don’t succeed, keep trying! conduct employee wellness surveys, request feedback, and use individual event response cards to assess how your wellness messaging is performing.

Close up of a businessman typng on laptop computer

Pay attention to the data gathered through all of these methods to assess the effectiveness of your communications strategies. Use targeted communication strategies such as follow-up emails to shore up any weaknesses you identify. This process requires continual attention and a commitment to reaching every employee. But, you’ll see that it is important to ensure that each of your employees understands what your organization’s well-being program has to offer.

How Will You Promote Your Workplace Wellness Program?

Encouraging your employees to adopt better health and wellness practices is good for your employees and your company. But to get the most out of your workplace wellness program, your employees need to be engaged and participate. A solid communications plan will help you expand participation and increase your workforce’s enthusiasm for the wellness initiatives that you offer. So, start planning now to make your next well-being event a huge success with a well-planned communication strategy.

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